News Flash

Town of Normal News

Posted on: September 10, 2020

Town of Normal Launches #maskupNormal Campaign

In response to requests from small business owners and citizens throughout Normal, Mayor Chris Koos launched the #maskupNormal campaign on Sept. 4. 

“We’re asking people to take responsibility for the role they play in helping stop the spread of COVID-19 in our community,” said Koos. “We don’t want businesses shut down again. We want to keep them open. This is about safeguarding the health of citizens and the economic health of our community. We want everyone doing their part.”

#maskupNormal encourages residents and visitors to protect themselves, their neighbors and the entire Bloomington-Normal community by following health and safety guidelines to stop the spread of COVID-19. 

“We need people to follow the three Ws of health and hygiene: wash your hands, wear your mask and watch your distance,” explained Koos. “We want people to encourage those within their networks to do the same.” 

The #maskupNormal campaign includes an online pledge on the Town of Normal Coronavirus Hub where citizens can add their name to the list of those dedicated to keeping our community safe. The pledge page encourages participants to display their commitment on social media with photos and videos of them wearing masks, washing hands and maintaining appropriate distances using #maskupNormal. 

In addition to photos and videos on social media, yard signs, banners and digital billboards throughout the community will remind people of the three Ws of health and hygiene. 

These efforts work in tandem with the #commUNITYconfidence campaign lead by the McLean County Chamber of Commerce and Bloomington-Normal Area Convention and Visitors Bureau.  

“We are proud to partner with strong community leaders on this effort,” added Koos. “The #commUNITYconfidence effort encouraged retailers, restaurants and businesses to pledge to create safe environments for citizens. The #maskupNormal effort is the flipside of that coin.”


#maskupNormal video - Jared Alcorn